Watching how fast submissions pile up from the same IP, device, or email pattern. Forty signups in ninety seconds from one /24 block is not your newsletter going viral.
Velocity Tracking matters because it directly affects whether the lead in front of your team is real. Traffic Validator looks at velocity tracking alongside 30+ other signals to score every lead in real time, so your sales team only works with the ones worth a follow-up.
See how Traffic Validator detects thisBot Traffic
Visits to a website generated by software rather than a person clicking around. Some bots are fine (Googlebot, Bingbot). Others scrape your pricing pages, pound your forms, or burn through ad budget a penny at a time.
Form Spam
Garbage submissions on your contact, demo, or signup forms. SEO backlink injection, phishing recon, crypto pitches, and the occasional wall of Cyrillic. Usually automated, sometimes outsourced.
Honeypot Field
A hidden input that humans never see or touch. If something fills it in, you know a bot walked in the front door. Catches lazy scrapers. Stops almost nothing sophisticated.
Traffic Validator scores every lead in real time across 30+ signals including velocity tracking detection.