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Customer Results

What changed for a few companies after they started scoring every lead before it hit the CRM.

50-70%

Fewer junk leads

2-3x

Better ad ROI

30-40%

Higher close rates

3-5 hrs

Saved per rep/week

B2B SaaS

Marketing automation company cuts junk leads by 68% and doubles their MQL-to-SQL rate

Before

North of 60% of PPC form fills were junk. Fake emails, gibberish names, competitor recon.
SDRs spent the morning chasing dead numbers. Real buyers waited two, three days for a callback.
Sales stopped believing the MQL number. The weekly pipeline review had gone sour.

After

Junk leads fell 68%. Nobody had to do cleanup runs anymore.
MQL-to-SQL conversion rate doubled in 90 days
Each SDR got back 4+ hours a week that had been going to dead follow-ups.

68%

Less junk leads

MQL → SQL rate

4 hrs

Saved per SDR/week

“Our SDRs had stopped trusting marketing. Half of what came in was garbage. Three months in, they're working real prospects and the conversion number has doubled.”
VP of Marketing, B2B SaaS Company

Lead Generation Agency

Agency eliminates 75% of client refunds and saves $127K in six months

Before

Thirty to forty percent of delivered leads were fakes: disposable emails, bots, click fraud.
Refund requests were a weekly ritual. Margin was bleeding.
No way to grade a lead before it shipped. Quality got discovered the hard way.

After

Refund requests dropped 75% inside the first 90 days.
$127K saved in refunds over six months
Client satisfaction moved from 68% to 95%.

75%

Fewer refunds

$127K

Saved in 6 months

95%

Client satisfaction

“We were refunding almost a third of revenue because we couldn't catch bad leads before they went out. Refund rate is down three-quarters since we turned this on.”
CMO, B2B Lead Generation Agency

E-Commerce

D2C brand reduces spam submissions by 58% and increases ROAS by 2.4x

Before

Contact forms buried under spam, bot fills, and drive-by inquiries.
CX reps spent hours a week replying to emails that were never going to answer back.
Real ROAS was unknowable with the lead-count denominator full of junk.

After

Spam and bot submissions fell 58%.
Paid campaign ROAS moved 2.4x once attribution was clean.
Support team reclaimed 12 hours a week.

58%

Less spam

2.4x

ROAS increase

12 hrs

Saved per week

“We had no idea how much of our traffic was bots. Once we filtered it out, ROAS looked honest for the first time, and we could actually tell which ad sets were working.”
Head of Growth, D2C Home Goods Brand