How it works

From form submission to actionable score in under 100 milliseconds. Here's exactly how we validate every lead and route the good ones to your team.

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The validation pipeline

Every submission goes through 5 stages in real-time

1

Capture

JavaScript SDK (Client-Side)

Add our lightweight script to your form. We automatically capture behavioral data (mouse movement, typing speed, time-on-page) plus form fields when submitted.

<script src="leadscore.js"></script>

REST API (Server-Side)

For backend form processors, POST the submission data directly to our API endpoint. Works with any language or framework.

POST /api/v1/leads/validate
2

Analyze

30+ Detection Signals Run Simultaneously

Every submission is analyzed by multiple detection engines working in parallel, covering six core categories.

Bot Detection

Multi-layered AI and rule-based analysis catches automated traffic

Behavioral

Interaction patterns that distinguish real users from automation

Identity

Email validation, identity checks, and contact quality scoring

Network

IP reputation, proxy detection, and geographic consistency

Pattern

Velocity tracking, duplicate detection, and anomaly analysis

Content

AI quality scoring, intent analysis, and spam detection

3

Score

Proprietary Algorithm Generates 0-100 Score

Signal results are combined using our proprietary scoring algorithm. The result is a single 0-100 score you can use to block, review, or fast-track every lead.

Low
Bot / Spam
Multiple signals indicate automated or fraudulent submission
Medium
Review
Passes basic checks but has some warning signals worth reviewing
High
Qualified
All checks pass — genuine intent, real contact, human behavior
4

Decide

Verdict Assigned Based on Thresholds

You set the thresholds. Based on the score, each lead gets a verdict: Approved, Suspicious, or Rejected.

Approved
High quality — fast-track to sales
→ Your CRM
Suspicious
Worth reviewing — manual check recommended
→ Quarantine
Rejected
Bot or spam — blocked automatically
→ Blocked
5

Route

Webhook to Your Systems

Real-time webhook delivers the score, verdict, and full signal breakdown to your CRM, email platform, or custom endpoint.

HubSpot, Salesforce, Zoho CRM, ActiveCampaign, Pipedrive, GoHighLevel, Zapier, or custom webhook

Alerts & Notifications

Optionally send alerts to Slack, email, or SMS when high-quality leads come through. Your reps can respond instantly.

Slack, email, SMS, or push notifications

Technical details

< 100ms

Average response time for scoring

Real-Time

Synchronous scoring, no delays

99.9%

Uptime SLA guarantee

Multiple integration options

Choose the method that fits your stack

JavaScript SDK

One line of code, automatic behavioral tracking

View Docs

REST API

Server-side validation for any language

View Docs

Webhooks

Push scores to your CRM or custom endpoint

View Docs

Ready to get started?

Setup takes 5 minutes. Start scoring leads in real-time.

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Free to start5 minute setupNo credit card