A lead comes in, gets interrogated, gets a score, and lands where it belongs. Here is exactly what happens in between, step by step.
It does not matter where the lead came from. A form, an ad, a bought list, your API. The pipeline is the same.
However your leads come in, we catch them the moment they arrive, along with how the visitor actually behaved on the page.
A form fill. A landing page. A paid ad. A bought lead list. Most sources connect with a single copy-paste, so you are live in about five minutes. No engineering project, no new tools to learn, and a click is not a lead until we have confirmed there is a real person behind it.
Paste one line on the page. Behavior (mouse, typing, time on page) is captured automatically.
Prefer server-side? POST the lead from any language, any framework.
30+ detection signals run in parallel across six categories. The engines do not wait on each other; the slowest one is usually the IP lookup.
Stacked AI plus rule-based checks catch automated traffic.
Interaction patterns that tell humans apart from automation.
Email deliverability, identity consistency, contact quality.
IP reputation, proxy and VPN detection, geo sanity checks.
Velocity tracking, duplicate detection, anomaly analysis.
AI quality scoring, intent reading, spam content detection.
The signal results combine into a single 0-100 score. That one number decides whether a lead gets blocked, queued for review, or fast-tracked.
Multiple signals agree: automated or fraudulent submission.
Clears the basic checks, trips a warning or two. A human should glance.
Clean across the board. Real intent, reachable contact, human behavior.
You set the thresholds once. Every lead gets a verdict on the way out, and the verdict decides where it lands.
The verdict lands in the tools your team already works in, with the full reasoning attached.
Score, verdict, and the full signal breakdown land in your CRM, ESP, or custom endpoint in under a second.
HubSpot, Salesforce, Zoho, ActiveCampaign, Pipedrive, GoHighLevel, Zapier, or any webhook
Optionally ping Slack, email, or SMS on high-quality leads. Reps see it the moment it lands, while the prospect is still on the page.
Slack, email, SMS, or push
from submit to verdict
signals on every lead
uptime SLA
Five minutes to set up. Free to start. Your first verdict lands before your coffee does.
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