Privacy Policy

1. Introduction

TrafficValidator, Inc. ("we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our lead validation and scoring platform ("Service").

This policy applies to information we collect through our website, API, and related services. By using the Service, you consent to the practices described in this policy.

2. Information We Collect

2.1 Information You Provide

Account Information: When you create an account, we collect your name, email address, company name, password, and billing information.

Lead Data: You submit lead information to our Service for scoring and validation, which may include:

• Email addresses
• Names
• Company names
• Phone numbers
• IP addresses
• Form submission data
• User agent strings
• Custom metadata

Communications: When you contact support or communicate with us, we collect the content of your messages.

2.2 Information Collected Automatically

Usage Data: We automatically collect information about your use of the Service, including:

• API requests and responses
• Features used and actions taken
• Time, frequency, and duration of use
• Error logs and diagnostic data

Device Information: IP address, browser type, operating system, device identifiers, and referring URLs.

Cookies and Tracking: We use cookies and similar technologies. See our Cookie Policy for details.

3. How We Use Your Information

We use the information we collect to:

• Provide the Service: Score and validate leads, generate analytics, and deliver the features you request
• Process Payments: Manage subscriptions and process billing through our payment processor (Stripe)
• Communicate: Send service updates, security alerts, support messages, and marketing communications (with consent)
• Improve: Analyze usage patterns to improve features, performance, and user experience
• Security: Detect and prevent fraud, abuse, and security incidents
• Comply: Meet legal obligations and enforce our Terms of Service
• Research: Develop and improve our lead scoring algorithms (using aggregated, anonymized data)

4. Legal Basis for Processing (GDPR)

If you are in the European Economic Area (EEA), our legal basis for processing your personal data includes:

• Contract Performance: Processing necessary to provide the Service you requested
• Legitimate Interests: Improving our Service, preventing fraud, and ensuring security
• Consent: Where you have given clear consent (e.g., marketing emails)
• Legal Obligation: Complying with applicable laws and regulations

5. How We Share Your Information

We do NOT sell your personal data. We may share your information with:

5.1 Service Providers

• Stripe: Payment processing
• Cloud Hosting: Infrastructure and data storage providers
• Email Services: Transactional email delivery
• Analytics: Usage analytics and monitoring tools

All service providers are bound by confidentiality obligations and process data only as instructed by us. For enterprise customers, please see our Data Processing Agreement for details on how we handle data processing.

5.2 Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect our rights, property, or safety.

5.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

6. Data Retention

Account Data: We retain your account information for as long as your account is active or as needed to provide the Service.

Lead Data: Lead data is retained according to your subscription plan:

• Starter: 90 days
• Pro: 1 year
• Enterprise: Custom retention

You can delete lead data at any time through the dashboard. After account deletion, we retain some information as required by law or for legitimate business purposes (e.g., fraud prevention).

7. Data Security

We implement industry-standard security measures to protect your data:

• Encryption in transit (TLS/SSL) and at rest
• Secure authentication and API key management
• Regular security audits and monitoring
• Access controls and employee training
• Backup and disaster recovery procedures

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

8. Your Rights and Choices

8.1 Access and Portability

You can access and export your data through the dashboard or by contacting support.

8.2 Correction and Deletion

You can update your account information in settings. You can delete lead data or your entire account at any time.

8.3 Marketing Communications

You can opt out of marketing emails by clicking "unsubscribe" in any marketing email or updating preferences in your account settings.

8.4 GDPR Rights (EEA Residents)

If you are in the EEA, you have additional rights:

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent
• Right to lodge a complaint with a supervisory authority

8.5 CCPA Rights (California Residents)

California residents have rights to:

• Know what personal information we collect and how it's used
• Request deletion of personal information
• Opt-out of the sale of personal information (we do not sell data)
• Non-discrimination for exercising these rights

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws.

For EEA residents, we ensure adequate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

10. Children's Privacy

Our Service is not intended for children under 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. Third-Party Links

Our Service may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to read their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through the Service. The "Last Updated" date at the top indicates when the policy was last revised.

13. Contact Us

If you have questions about this Privacy Policy or want to exercise your rights, contact us:

Email: privacy@trafficvalidator.com

Data Protection Officer: dpo@trafficvalidator.com

Support: support@trafficvalidator.com

Website: https://trafficvalidator.com