Use Case

Stop Junk Data from Ever Reaching Your CRM

Bad leads do not just waste a rep's morning. They rot your forecasts, poison your enrichment credits, and break trust between marketing and sales. TrafficValidator validates at the point of entry so the junk never gets a CRM record in the first place.

30%
typical share of CRM data that is inaccurate
70%
reduction in bad records entering the pipeline
$15K+
saved yearly on wasted enrichment credits

The Problem

  • Industry studies peg CRM data at around 30% inaccurate, and bad data enters faster than any team can scrub it out.
  • Disposable emails and dead phone numbers burn ZoomInfo, Clearbit, and Apollo credits on records that were never real.
  • When half the assigned leads do not pick up, reps stop trusting marketing and stop calling fast.
  • Forecasts built on inflated pipeline miss every quarter for reasons nobody can quite trace.
  • The quarterly cleanup project is expensive, disruptive, and back to square one by the next board meeting.
  • Per-record enrichment fees quietly add up when you are enriching ghosts.

The Solution

  • Validate email deliverability, phone line-type, and identity signals at submission, before any write hits the CRM.
  • Run 30+ checks on every submission and only pass the ones that clear your threshold.
  • Write quality scores and the underlying signal breakdown into HubSpot, Salesforce, or Pipedrive as native custom properties.
  • Borderline records go to a review queue instead of getting rejected outright, so marginal leads still get a look.
  • Dashboards track data quality over time by source, campaign, and date range.
  • CRM integrations are native. No Zapier in the middle, no field-mapping spreadsheet, no middleware layer to maintain.

Before & After

Without TrafficValidator

50,000 contacts in the CRM. Marketing adds 2,000 a month. Thirty percent are junk. Sales burns 600 hours a year calling dead numbers and stops believing the pipeline report.

With TrafficValidator

Every lead gets scored before insertion. Only validated contacts enter the CRM. Reps trust the queue. Forecasts start landing where they said they would.

Key Benefits

1

Prevent, do not scrub

Stopping bad data at the door beats any quarterly cleanup project. The root cause is the intake, not the database.

2

Richer records on day one

Every lead arrives with a score and the signal breakdown already on the contact record, ready for routing and segmentation.

3

Sales starts trusting the queue again

When every assigned lead picks up, follow-up speed goes up. The marketing-sales argument about lead quality just ends.

4

Stop burning enrichment credits

You are not paying ZoomInfo to look up someone who does not exist.

Ready to solve this?

Start scoring leads in minutes. Free to start, no credit card required.