Automated web traffic generated by software programs (bots) rather than humans. Bot traffic can be benign (search engine crawlers) or malicious (click fraud bots, scrapers, form spammers).
Understanding Bot Traffic is essential for protecting your marketing pipeline. TrafficValidator analyzes bot traffic alongside 30+ other signals to score every lead in real time — so your sales team only works with genuine, high-intent prospects.
See how TrafficValidator detects thisForm Spam
Unwanted submissions to web forms, typically generated by bots. Includes junk data, SEO spam (injecting links), phishing attempts, and mass-generated fake leads.
Honeypot Field
A hidden form field invisible to human users but visible to bots. If the field is filled in, the submission is flagged as automated. Only catches unsophisticated bots.
Velocity Tracking
Monitoring the rate of form submissions from a single source (IP, device, email pattern) over time. Abnormally high submission velocity indicates automated or abusive behavior.
TrafficValidator scores every lead in real time across 30+ signals including bot traffic detection.