An individual data point or check used in lead scoring. Examples include IP reputation, email domain age, typing speed, mouse movement patterns, and form completion time. Multiple signals combine into a composite score.
Understanding Signal is essential for protecting your marketing pipeline. TrafficValidator analyzes signal alongside 30+ other signals to score every lead in real time — so your sales team only works with genuine, high-intent prospects.
See how TrafficValidator detects thisLead Quality Score
A numerical value assigned to each lead indicating the likelihood that it represents a genuine, qualified prospect. Based on identity verification, behavioral analysis, and network intelligence signals.
Lead Scoring
The process of assigning values to leads based on various attributes — demographic, firmographic, behavioral, and technical — to prioritize sales follow-up. Modern lead scoring includes identity and authenticity verification.
Lead Validation
The process of verifying that a lead submission is from a real person with valid contact information. Includes email verification, phone validation, IP checks, and behavioral analysis.
Verdict
The classification assigned to a lead after scoring: typically Legitimate, Suspicious, Likely Bot, or Definite Bot. Determines how the lead is routed — approved, queued for review, or rejected.
TrafficValidator scores every lead in real time across 30+ signals including signal detection.