Ranking leads so sales works the good ones first. Classic scoring looks at fit (job title, company size) and intent (pages viewed, emails opened). Modern scoring also asks whether the person actually exists.
Lead Scoring matters because it directly affects whether the lead in front of your team is real. TrafficValidator looks at lead scoring alongside 30+ other signals to score every lead in real time, so your sales team only works with the ones worth a follow-up.
See how TrafficValidator detects thisLead Quality Score
A number attached to each lead that says how likely the submission came from a real buyer. Built from identity checks, behavior on the page, and what the network says about where they came from.
Lead Validation
Checking that a submitted lead is a real person with working contact info. Email exists and can receive mail, phone is reachable, IP and behavior look human.
Signal
One data point that feeds the score. Things like IP risk, domain age, how long the user spent on the page, whether they pasted the email or typed it, time of day, form completion speed. Stacked together, they tell a story.
Verdict
The final call on a lead after all signals are tallied. Usually something like Legitimate, Suspicious, Likely Bot, or Definite Bot. That label decides whether the lead hits the CRM, a review queue, or the trash.
TrafficValidator scores every lead in real time across 30+ signals including lead scoring detection.