Web traffic that doesn't come from genuine human users with real interest. Includes bot traffic, click fraud, accidental clicks, and incentivized traffic. Divided into General IVT (GIVT) and Sophisticated IVT (SIVT).
Understanding Invalid Traffic (IVT) is essential for protecting your marketing pipeline. TrafficValidator analyzes invalid traffic (ivt) alongside 30+ other signals to score every lead in real time — so your sales team only works with genuine, high-intent prospects.
See how TrafficValidator detects thisClick Fraud
The practice of artificially inflating the number of clicks on a pay-per-click ad. Perpetrated by competitors, bots, or click farms to drain an advertiser's budget without generating legitimate interest.
Click Farm
An organized operation that employs low-wage workers or automated systems to generate large volumes of fake clicks, form submissions, or social media engagement.
TrafficValidator scores every lead in real time across 30+ signals including invalid traffic (ivt) detection.