Clicks on a paid ad that were never going to turn into anything. Often a competitor draining your daily budget, a bot farm running a script, or an incentivized network getting paid per click. Your CPC still ticks up the same way.
Click Fraud matters because it directly affects whether the lead in front of your team is real. TrafficValidator looks at click fraud alongside 30+ other signals to score every lead in real time, so your sales team only works with the ones worth a follow-up.
See how TrafficValidator detects thisClick Farm
A physical or virtual operation, usually overseas, where cheap labor or automation generates clicks, form submissions, likes, or reviews at volume. Hard to spot because the traffic looks vaguely human.
Invalid Traffic (IVT)
Ad industry term for clicks that aren't from a genuine, interested human. Covers bots, accidental taps, incentivized clicks, and coordinated fraud. Split into GIVT (easy to spot) and SIVT (the kind that makes it past basic filters).
TrafficValidator scores every lead in real time across 30+ signals including click fraud detection.