Every lead scored before it costs you. Bots get blocked, fakes get filtered, and real buyers reach your team first.
Click a lead to see the full scoring breakdown →
Ad fraud and invalid traffic waste tens of billions every year — and the damage goes far beyond wasted spend.
Every score backed by bot traps, behavior tracking, network intel, identity checks, pattern detection, and content analysis. No black box. No mystery. Just proof.
AI models analyze intent and content quality. Honeypot traps catch automated tools. Proof-of-work + bot traps make automation expensive and easy to flag.
Anomaly detection learns your normal traffic patterns. We track mouse movement, typing speed, scroll behavior, and form interactions. Bots can't fake natural human behavior.
IP reputation scoring flags data centers and proxies. VPN detection spots masked locations. We cross-check against global threat databases to verify every visitor is who they claim to be.
MX record validation confirms deliverability. We know 5,000+ disposable email providers. Name consistency checks flag fake identities. Corporate emails get bonus points.
Velocity tracking catches rapid-fire submissions. Sequential email detection flags automated generators. Time-based analysis identifies suspicious submission windows.
Message analysis filters spam keywords and gibberish. Quality scoring flags low-effort submissions. Repeated content detection catches copy-paste attacks across languages.
No heavy lift. No engineering sprint. Drop it in and start scoring.
Drop in our lightweight JS snippet or hit the server-side REST API - works with any stack.
Every lead gets a real-time score with full signal breakdown. Syncs instantly to HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign, GoHighLevel, Zapier, Make, or Slack.
Set thresholds to reject bots, quarantine suspects, and fast-track high-intent leads to your best reps.
Native integrations — no middleware required
Purpose-built for teams that depend on lead quality
See what happens when your team stops chasing fake leads.
“Our SDRs didn't trust marketing. Half the leads were garbage. Now we only see real prospects and our conversion rate doubled in 3 months.”
“We were refunding 30% of our revenue because we couldn't catch bad leads fast enough. Traffic Validator cut our refund rate by three-quarters in the first 90 days.”
“We had no idea how much bot traffic was inflating our numbers. Once we filtered it out, we could finally see true ROAS and optimize our campaigns correctly.”
Plug in your numbers. See what you could save when invalid leads stop burning your budget.
*Invalid lead % varies by channel & vertical. Adjust the slider to match your experience.
Start free. Scale as you grow. Cancel anytime.
1 event = 1 form submission / lead captured (API or script)
100 events/month • Basic scoring • API access • 1 project
Custom solutions for large organizations
Setup takes 5 minutes. Free to start. See which leads are real before your team calls.
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