Junk leads cost you four ways: wasted ad spend, lost sales time, corrupted data, and tool seats you pay for nothing. Add up what that comes to for your team.
Based on reducing junk leads by 65% (our average customer result)
Every junk lead cost you money to acquire. If 25% of your 1,000 monthly leads are fake and you pay $50 per lead, that's $12,500 a month, $150,000 a year, spent on clicks, impressions, and form fills from people who will never buy.
Each junk lead consumes roughly 25 minutes of your team's time: reviewing the record, researching the company, attempting contact, and logging the result. For a 10-person team handling 2,000 leads per month at a 25% junk rate, that's 208 hours of wasted effort every month.
Bad leads occupy CRM seats, trigger enrichment lookups, consume marketing automation credits, and inflate your contact database. At roughly $0.60 per contact across your stack, 500 junk leads a month cost you $300 in tool overhead for records that were never real.
The sneakier cost is what junk does to your numbers. Conversion rates, forecasts, and campaign ROI all get computed on a denominator full of bots. Budget drifts toward the campaigns bots like best, quotas get set against pipeline that does not exist, and every decision downstream inherits the error.