Calculate the full cost of junk leads across your organization — wasted ad spend, lost sales time, corrupted data, and tool costs you're paying for nothing.
Based on reducing junk leads by 65% (our average customer result)
Every junk lead cost you money to acquire. If 25% of your 1,000 monthly leads are fake and you pay $50 per lead, that's $12,500 per month — $150,000 per year — spent on clicks, impressions, and form fills from people who will never buy.
Each junk lead consumes roughly 25 minutes of your team's time: reviewing the record, researching the company, attempting contact, and logging the result. For a 10-person team handling 2,000 leads per month at a 25% junk rate, that's 208 hours of wasted effort every month.
Bad leads occupy CRM seats, trigger enrichment lookups, consume marketing automation credits, and inflate your contact database. At roughly $0.60 per contact across your stack, 500 junk leads per month cost $300/mo in tool overhead — for data that represents nothing.
Beyond the direct costs, bad leads distort your conversion rates, pipeline forecasts, and campaign ROI calculations. This leads to poor budget allocation, inaccurate quota setting, and strategic decisions based on fundamentally flawed data.