Enter your monthly ad spend and industry to estimate how much of your budget is going to fraudulent clicks, bots, and invalid traffic.
Industry fraud rates are based on published research and may vary by campaign type, geography, and targeting.
TrafficValidator scores every lead in real-time so you can see which campaigns deliver real prospects and which ones are burning your budget.
Start Free TrialClick fraud occurs when automated bots, click farms, or malicious actors repeatedly click on your pay-per-click ads with no intention of becoming a customer. Each click costs you money, drains your daily budget faster, and inflates your metrics with fake engagement.
Industry research estimates that 14-20% of all PPC clicks are fraudulent. For high-CPC industries like legal services and insurance, this can mean thousands of dollars wasted every month. Globally, ad fraud costs advertisers over $80 billion per year.
Modern click fraud bots don't just click your ads — they fill out your forms with fake information. This means your sales team wastes time following up on leads that were never real. Your reported cost per lead looks fine, but your cost per actual customer is much higher than you think.
While Google provides basic invalid click protection, sophisticated bots using residential proxies often slip through. Real-time lead scoring at the form submission level — checking IP reputation, email validity, and behavioral signals — catches what platform-level filters miss.