Enter your monthly ad spend and industry to estimate how much of your budget is going to fraudulent clicks, bots, and invalid traffic.
Industry fraud rates are based on published research and may vary by campaign type, geography, and targeting.
Traffic Validator scores every lead in real-time so you can see which campaigns deliver real prospects and which ones are burning your budget.
Start Free TrialClick fraud occurs when automated bots, click farms, or malicious actors repeatedly click on your pay-per-click ads with no intention of becoming a customer. Each click costs you money, drains your daily budget faster, and inflates your metrics with fake engagement.
Industry research estimates that 14-20% of all PPC clicks are fraudulent. For high-CPC industries like legal services and insurance, this can mean thousands of dollars wasted every month. Globally, ad fraud costs advertisers over $80 billion per year.
Modern click fraud bots don't stop at clicking your ads. They fill out your forms too, with names and emails that pass a glance. Your sales team then burns hours following up on leads that were never real. Reported cost per lead looks fine while cost per actual customer quietly climbs.
Google's built-in invalid click protection catches the obvious stuff. Bots on residential proxies walk right past it. What works is checking the lead itself at the moment the form is submitted: the IP it came from, whether the email is real, how the form was filled out. That catches what platform-level filters miss.