Connect TrafficValidator to Segment or RudderStack. Enrich user profiles with quality scores and route validated leads to every tool in your stack — CRM, email, warehouse, and analytics.
Use TV as a source, a destination, or both
TrafficValidator sends scored lead events to your CDP. Every lead evaluation pushes an identify + track event with score, verdict, and signals. Your CDP routes the enriched data to all downstream destinations.
Your CDP sends lead/form events to TrafficValidator for scoring. TV evaluates the lead and returns the score via webhook or API callback. Use this when you want to score events that originate from non-web sources.
TV uses standard identify and track calls — no custom transformations needed
// identify call — enriches user profile
analytics.identify("user_123", {
tv_score: 92,
tv_verdict: "legitimate",
tv_confidence: "high",
tv_quality_score: 95,
tv_trust_score: 88,
tv_engagement_score: 91
});
// track call — records the scoring event
analytics.track("Lead Scored", {
score: 92,
verdict: "legitimate",
email_valid: true,
ip_risk: "low",
source: "google_ads"
});Use these traits and properties in your CDP's audience builder to create segments like “High-quality leads (score >= 80)” and route them to your CRM, while filtering bots from your email platform and ad conversion tracking.
Lead quality scores flow from TV through your CDP to every connected destination — CRM, email, analytics, data warehouse — without building individual integrations.
Lead scores are attached to the user identity in your CDP. Every tool sees the same quality data, eliminating data silos and conflicting signals.
Use your CDP's audience and routing rules to send high-quality leads to your CRM, flag suspicious ones for review, and drop definite bots entirely.
No need to rearchitect. TV plugs into your CDP pipeline alongside your existing sources and destinations. Add lead scoring without touching your data infrastructure.
TV uses standard Segment/RudderStack event schemas — identify calls with traits and track calls with properties. No custom transformations required.
Scoring happens server-side. PII stays in your CDP pipeline. TV adds quality signals without exposing lead data to additional third parties.
Works with Segment and RudderStack. Enrich every downstream tool with lead quality data.