TrafficValidator captures Meta click identifiers, scores every lead, and uploads only validated conversions via the Conversions API. Better signal data means lower CPL and higher ROAS.
Fully automatic via the Meta Conversions API
TrafficValidator automatically captures fbclid, fbc, and fbp cookies from Meta ad clicks alongside the lead submission data.
TV evaluates the lead across 30+ signals — email validity, behavioral patterns, IP reputation, device fingerprint — and assigns a quality score.
Validated leads are sent to Meta's Conversions API as offline conversion events. Only leads above your quality threshold are uploaded.
Meta's ad delivery algorithm learns from quality conversion signals and targets users who match the profile of your real customers.
iOS 14.5+ privacy changes, ad blockers, and cookie restrictions have made browser-side pixel tracking increasingly unreliable. Meta's own recommendation is to use the Conversions API for server-side event tracking.
TrafficValidator takes this further: instead of sending every lead event to CAPI (including bots and spam), TV filters them first. Meta only sees validated, high-quality conversions — giving the algorithm a cleaner training set and producing better results from your ad spend.
When you only send real leads to Meta as conversions, the algorithm learns what genuine interest looks like — not bot patterns. Better signal means better targeting.
Stop paying for bot clicks that inflate your conversion numbers. When Meta optimizes for quality leads, your true CPL drops and ROAS improves.
Browser-side pixel tracking is increasingly unreliable with iOS privacy changes and ad blockers. CAPI sends data server-to-server for reliable conversion matching.
See lead quality scores by campaign, ad set, and ad creative in your TV dashboard. Identify which creatives attract real buyers vs. bots.
No manual exports. TV captures Meta click identifiers at form submission and sends the conversion event automatically when the lead qualifies.
Set minimum score and verdict filters. Only leads meeting your criteria are sent as conversions — giving Meta the cleanest possible training data.
Start sending quality conversion data to Meta. Free to start, no credit card required.