HubSpot Integration

Lead quality,right on the contact record.

Connect HubSpot in one click. Every contact gets a Traffic Validator score, verdict, and the reasons behind it — and you can branch on quality inside any workflow.

Set up in under 2 minutes

OAuth connect, automatic property creation, no manual mapping.

1

Connect HubSpot

Install from the HubSpot Marketplace, or click Connect HubSpot on a project’s Integrations tab in Traffic Validator. Approve the OAuth scopes — that’s the whole setup.

2

Properties auto-create

On connect, Traffic Validator automatically creates the contact properties it needs (score, verdict, quality, confidence, reasons). Nothing to configure by hand.

3

Scores sync to contacts

Every lead Traffic Validator scores is written onto the matching HubSpot contact in real time — ready for the card, lists, workflows, and reporting.

What you get in HubSpot

Lead-quality card on every contact

A native app card on the contact record shows the score (0–100), a color-coded verdict, quality, confidence, and the exact reasons behind the score — plus a deep link back to the lead in Traffic Validator.

Zero-setup properties

The integration provisions its own contact properties on connect, so the card and your reporting work immediately — no manual property creation.

"Score with Traffic Validator" workflow action

Drop the action into any workflow to score the enrolled contact on the fly and branch on the result — e.g. unenroll likely bots, route high-quality leads to sales, or suppress paid audiences.

Catch bots before your reps do

Fake and bot leads are flagged the moment they hit your CRM, so your team spends time on real buyers instead of chasing junk.

Display the card & add the workflow action

After connecting, two quick one-time steps inside HubSpot.

Place the card on contacts

In HubSpot: Settings → Integrations → Connected apps → Traffic Validator → App cards → Manage locations, then enable it for your Contact views. The card appears on every contact record.

Branch on score in workflows

In any workflow, add the Score with Traffic Validator action, map the emailinput to the contact’s Email, then branch on tv_score, tv_verdict, and tv_confidence.

Free to start

The integration is free to install and works on the Traffic Validator free tier. Usage is metered by your Traffic Validator plan — not by HubSpot — so you only upgrade with us when you need more volume. See pricing.

Score every HubSpot lead

Free to start. Connect HubSpot, and lead-quality scores show up on your contacts in minutes.

Free to installOne-click OAuthNo manual setup