Use the TrafficValidator community template to add lead scoring to your site through Google Tag Manager. Perfect for marketing teams who manage tags without developer support.
No JavaScript knowledge required
Search for "TrafficValidator" in the GTM Community Template Gallery, or import the custom template from your TV dashboard.
Create a new tag using the TrafficValidator template. Enter your public API key — no other configuration is required.
Fire the tag on "All Pages" (or limit it to pages with forms). Publish your container and you're live.
Optionally access lead scores in your GTM data layer for conditional conversion tracking
// TrafficValidator pushes to dataLayer after scoring
window.dataLayer.push({
event: "tv_lead_scored",
tv_score: 92,
tv_verdict: "legitimate",
tv_confidence: "high"
});
// Use this to fire conversion tags only for quality leadsCreate a GTM trigger on the tv_lead_scored event, then add a condition like tv_score >= 70 to only fire your Google Ads or Meta conversion tags for validated leads.
Marketing teams can deploy and manage TrafficValidator entirely through GTM. No pull requests, no deployments, no waiting on engineering.
GTM gives you full version history, preview mode, and rollback. Test in debug mode before going live, and revert in seconds if needed.
TrafficValidator runs alongside your Google Analytics, Meta Pixel, and conversion tags. No conflicts, no interference.
Optionally push lead scores to the GTM data layer. Use them to fire conditional conversion tags — only count validated leads as conversions.
Free to start. Deploy in minutes via the GTM Community Template Gallery.