An HTTP POST your app sends to another system the moment something happens. When a lead gets scored, the webhook fires and your CRM, Slack channel, or Zapier workflow knows about it within a second.
Webhook matters because it directly affects whether the lead in front of your team is real. TrafficValidator looks at webhook alongside 30+ other signals to score every lead in real time, so your sales team only works with the ones worth a follow-up.
See how TrafficValidator detects thisTrafficValidator scores every lead in real time across 30+ signals including webhook detection.