A risk score assigned to an IP address based on its history of malicious activity, association with botnets, proxy/VPN usage, datacenter hosting, and past abuse reports.
Understanding IP Reputation is essential for protecting your marketing pipeline. TrafficValidator analyzes ip reputation alongside 30+ other signals to score every lead in real time — so your sales team only works with genuine, high-intent prospects.
See how TrafficValidator detects thisDatacenter IP
An IP address assigned to a server in a commercial data center rather than a residential internet connection. Often associated with bot traffic, VPN services, and automated scripts.
Residential Proxy
A proxy server that routes traffic through real residential IP addresses, making bot traffic appear to come from legitimate home internet connections. Used by sophisticated bots to evade IP-based detection.
VPN Detection
The ability to identify when a visitor is using a Virtual Private Network to mask their real IP address and location. VPN usage on form submissions may indicate an attempt to hide identity.
TrafficValidator scores every lead in real time across 30+ signals including ip reputation detection.