A running risk score for an IP based on what it has done elsewhere. Known botnet member? Open proxy? Tor exit? Datacenter range? Abuse reports on record? All of that rolls into one number.
IP Reputation matters because it directly affects whether the lead in front of your team is real. Traffic Validator looks at ip reputation alongside 30+ other signals to score every lead in real time, so your sales team only works with the ones worth a follow-up.
See how Traffic Validator detects thisDatacenter IP
An IP that belongs to a hosting provider (AWS, DigitalOcean, OVH) instead of an ISP serving homes. Normal people rarely browse from one. Bots, scripts, and cheap VPNs live there.
Residential Proxy
A proxy that routes bot traffic through a real home internet connection, often without the homeowner knowing. Makes the request look like it came from a Comcast customer in Atlanta instead of a server rack.
VPN Detection
Spotting when a visitor is hiding behind a commercial VPN like NordVPN or a corporate tunnel. Not always bad. A VPN on a free-trial signup from a disposable email is a different story.
Traffic Validator scores every lead in real time across 30+ signals including ip reputation detection.