Lead quality benchmark

Pulling the latest numbers

Why it is this high

Bots fill out forms now. They load the page, wait a believable moment, and submit a name and email that pass a glance. Bought lists add recycled and invented contacts on top.

Why the number matters

Every fake lead your team works is time off a real one, and every fake conversion you feed back teaches Google and Meta to find more traffic exactly like it.

How we measure it

Each lead runs through the same 30-plus signals we score live: network reputation, identity checks, behavior, and content quality. The benchmark is anonymized and holds no contact data.

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Scores are probabilistic. This benchmark is an aggregate estimate across many lead sources, not a guarantee about any single lead or any single industry.

Find out where your own leads land.

The benchmark is the average. Your number could be better or a lot worse. Score every lead before it reaches sales and see for yourself.

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