Pulling the latest numbers
Bots fill out forms now. They load the page, wait a believable moment, and submit a name and email that pass a glance. Bought lists add recycled and invented contacts on top.
Every fake lead your team works is time off a real one, and every fake conversion you feed back teaches Google and Meta to find more traffic exactly like it.
Each lead runs through the same 30-plus signals we score live: network reputation, identity checks, behavior, and content quality. The benchmark is anonymized and holds no contact data.
We send the refreshed fake-lead rate and what moved it, once a quarter. No spam in between.
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Scores are probabilistic. This benchmark is an aggregate estimate across many lead sources, not a guarantee about any single lead or any single industry.
The benchmark is the average. Your number could be better or a lot worse. Score every lead before it reaches sales and see for yourself.
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