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Meta Ads Lead Quality

Your Meta Ads Deserve Real Leads

Facebook and Instagram ads generate volume — but how much of it is real? Validate every lead and feed only verified conversions back to Meta for better optimization.

Fix My Lead Quality

Free to start. No credit card required.

Meta Ads Have a Quality Problem

Volume Without Quality

Meta optimizes for conversion volume. That means the algorithm finds the cheapest conversions — which are often bots and fake accounts.

iOS Privacy Blindspot

Post-ATT, Meta has less signal about who's real. Click fraud and bot traffic have increased because the platform can't verify as effectively.

Wasted Lookalike Seeds

If your custom audiences include bot leads, your lookalike audiences will find more bots. Garbage in, garbage out — at scale.

How It Works

From form submission to actionable score in 3 simple steps

1

Add to Your Landing Pages

One script tag. Captures fbclid and _fbc/_fbp cookies automatically for server-side event matching via the Conversions API.

2

Score Every Submission

30+ signals validate each lead. Email, IP, behavior, content quality — scored in under 100ms.

3

Send Real Events via CAPI

Our native Meta Conversions API integration sends only validated leads as server-side events — so Meta optimizes for real buyers.

Results That Speak

CAPI

Native Conversions API integration

2-3x

Improvement in lead quality

fbclid

Auto-captured for attribution

What You Get

  • Native Meta Conversions API (CAPI) integration for server-side events
  • Automatic fbclid and cookie capture for event deduplication
  • Enhanced matching with hashed email and phone for higher match rates
  • Only validated leads sent as conversions — Meta optimizes for real buyers
  • Clean your custom audiences before building lookalikes
  • Works with Lead Ads, landing page forms, and Instant Forms
  • Real-time scoring — no delay for legitimate prospects
  • Full funnel visibility: see which ad sets produce real vs. fake leads

Better Data In. Better Results Out.

Train Meta's algorithm on verified conversions. Watch your cost per real lead drop.

Fix My Lead Quality

5-minute setup. Free tier available.